The chart below (click to enlarge) presents the weekly aggregate of daily consumer spending data gathered by Gallup. It excludes spending on cars, homes or normal household bills:
Note that during 2008 most values were registered in the 85-115 range (red lines). From the beginning of 2009 this range has shifted down to 55-75 (green lines). This is straightforward evidence of the depressed state the consumers remain in. They were spending almost double in 2008 even if in 2008 the economy entered a recession!
I have also noticed that from February 2010 there were no values registered below 60. Indeed this was a period of some economic strength. That is why I think that new readings below this level will confirm the scenario of economic weakness ahead.
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